Joksimović's opus at the MAA
The exhibition dedicated to Aleksandar Joksimovic, a famous Serbian fashion designer, will be opened at the Museum of Applied Art (MAA) in Belgrade from September 9 till October 30.
The exhibition called "Aleksandar Jovanovic - From the Collection of the Museum of Applied Arts" will feature a selection of 108 Joksimovic's sketches for clothing items and photographs of models and fashion shows made from 1967 to 1997, which this renowned fashion designer has donated to the museum. Also, video footage of his fashion shows and interviews will be screened as part of the event.
Joksimovic (1933) is considered the founder and sole official designer of haute couture in socialist Yugoslavia. The legend of Serbian and Yugoslav fashion was known all over the world. His pieces were worn by famous persons, such as the princess of Japan, the wives of Sir Peter Ustinov and Claude Lelouch, as well as Jovanka Broz, the wife of Josip Broz Tito.
Joksimovic is one of the few designers who refused to work for the fashion house of Dior.
Simonida, 1967.
Joksimović donated to the MAA in 2005 his bequest – sketches for clothing items (234), fashion and show photographs (301), slides with representations of models (17), a sample book (1), portraits – drawings (3), prizes awarded to him (33) and press clippings (529). They, comprising a complete museum collection, serve as documents of Joksimović's opus, which placed him among the most important Serbian and Yugoslav fashion designers, whose talent is appreciated by international public as well.
Ana Karenjina, 1973
According to the MAA, the importance of this collection is even greater if we take into account that samples of his realized models were not preserved even by the companies for which Joksimović worked, and only a few of them can be found in Serbian museums's funds.
The exhibition will be opened by Kornelije Kovač.
Author of the exhibition and the catalogue is Bojana Popović, and catalogue design has been done by Danijela Paracki.
(SEEcult.org)
